NBA Europe (LDS)
This project showcases a series of social media graphics created for NBA Europe, including NBA Cup coverage, with a focus on bold hero visuals and stats graphics designed to inform and trigger engagement with its fanbase.
2025 - 2026
A series of player announcement graphics created ahead of the event, demonstrating how one core design can be adapted across multiple formats while maintaining a consistent visual identity.
As part of the NBA Summer Hours campaign, I was tasked with creating a graphic to announce Victor Wembanyama’s arrival. The creative direction was centred around creating a sense of mystery and excitement, with less emphasis on the player himself and more focus on his surroundings to build anticipation.
I developed three creative routes as a selection, with Options 1 and 3 ultimately being chosen for use.
