Live Sports News Content Workflow talkSPORT
Contributed to the daily publishing of breaking sports news content across social media channels, supporting real-time audience engagement for major football and sporting events. Used analytics tools to monitor content performance and support data-informed posting decisions, helping maintain high levels of audience interaction across multiple platforms.
Key Responsibillities
• Scheduled and published breaking sports news content across platforms including X, Facebook, Instagram, and TikTok using internal publishing systems
• Assisted with the rapid turnaround of social-first content in a fast-paced news environment, ensuring posts were delivered accurately and on time
• Monitored content performance using Pars.ly, tracking engagement, reach, and referral traffic to identify high-performing posts
• Used performance insights to help prioritise content distribution and maximise audience engagement
• Supported live news and sports coverage workflows, reacting quickly to emerging stories and updates
• Assisted with writing captions and formatting posts to suit platform-specific audiences
Engagement Graphics
Prepared Hero Content
David Beckham on talkSPORT
Kit-Swaps Content
Match Reaction Graphics
Produced match reaction graphics for upcoming football fixtures, conducting research into standout statistics and in-form players to create engaging content tailored to talkSPORT’s audience. Designed bold, attention-grabbing visuals that communicated key information effectively and encouraged audience interaction.