Live Sports News Content Workflow talkSPORT

Contributed to the daily publishing of breaking sports news content across social media channels, supporting real-time audience engagement for major football and sporting events. Used analytics tools to monitor content performance and support data-informed posting decisions, helping maintain high levels of audience interaction across multiple platforms.

Key Responsibillities

• Scheduled and published breaking sports news content across platforms including X, Facebook, Instagram, and TikTok using internal publishing systems

• Assisted with the rapid turnaround of social-first content in a fast-paced news environment, ensuring posts were delivered accurately and on time

• Monitored content performance using Pars.ly, tracking engagement, reach, and referral traffic to identify high-performing posts

• Used performance insights to help prioritise content distribution and maximise audience engagement

• Supported live news and sports coverage workflows, reacting quickly to emerging stories and updates

• Assisted with writing captions and formatting posts to suit platform-specific audiences

Engagement Graphics

Prepared Hero Content

David Beckham on talkSPORT

Kit-Swaps Content

Match Reaction Graphics

Produced match reaction graphics for upcoming football fixtures, conducting research into standout statistics and in-form players to create engaging content tailored to talkSPORT’s audience. Designed bold, attention-grabbing visuals that communicated key information effectively and encouraged audience interaction.

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